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NutriJuvenate with

George Cheng, MD, PhD

Independent Certified WILDFIT® Coach

Transform your health and relationship with food

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My path to NutriJuvenate 

From cancer doctor …

I take care of patients afflicted with cancer, often years after many aspects of their well-being have gone awry. In recent years, what I hadn’t noticed was that my own health and vitality were gradually deteriorating.  I was gaining unsupportive weight, my energy level was fading during the day,  I was sleeping poorly and getting more irritable, and my blood pressure was rising.  In short, I was feeling what I thought were the inevitable effects of aging ...

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... to the aha moment ...

Then, I happened to find a health and lifestyle transformation program called the WILDFIT® 90 Day Challenge.  As I learned and applied principles of behavioral psychology, nutritional anthropology, and metabolic health,  I found my body and mind transforming in remarkable ways.  My irritability and mid-afternoon energy slump and brain fog were gone, my joint pains went away, my clothes were fitting again, and I had to stop my medication because my blood pressure had normalized— I felt twenty years younger.  I had gained a true freedom around food.  And when I saw the health wins of many of my fellow participants, I decided to become a WILDFIT®  coach to share the life-changing benefits of the program with others. 

After becoming an independent certified WILDFIT coach, I pursued training to understand the strengths and flaws of decades of nutrition research,  the traditionally accepted conclusions, and the standard dietary guidelines  (where they align with the data and where they don’t), the evolution of our patterns of eating, the impact of the food manufacturing industry,  and the physiology of hyperinsulinemia/ metabolic syndrome--the root cause of many debilitating chronic conditions— and received accreditation from the Society of Metabolic Health Practitioners.  

I strongly believe that the key to stemming the tide of the epidemic of chronic conditions is to help people understand and apply the principles I’ve learned to achieve incremental and sustainable lifestyle change in ways that the dietary guidelines,  conventional wisdom, and diet/fitness programs have failed.

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... to Self-care WILDFIT® Coach and Metabolic Health Practitioner

​As an independent certified WILDFIT® coach and Metabolic Health Practitioner, I can help you set a new course toward your individual health and vitality goals.  This is not a diet program, but rather, a lifestyle that you customize around a set of powerful tools that produce incremental and sustainable change in your mindset and physiology.   And, it does not involve counting  calories, measuring portions,  or going hungry.   If you are ready to NutriJuvenate and take on the WILDFIT® 90 Day Challenge,  please contact us to see if the program is a good fit for you.

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Patient on Scale

If you want to reclaim, restore, and optimize your health, we can help get you onto a new sustainable path to feeling and functioning your best.

You will reset your relationship with food by learning and applying important principles of nutritional anthropology and behavioral psychology, while significantly ramping up your nutrition through real whole foods.  

Here is a list of benefits my clients have observed through the WILDFIT 90 day challenge:

  • Transforming relationship with food— achieving food freedom:  decreasing guilt, shame, and regret around food. 

  • Losing fat/optimizing body composition- 10 to 45 lbs of healthy weight loss 

  • Decreasing hunger and cravings in a sustainable way

  • Improving sleep quality

  • increasing energy,  mental clarity and focus--eliminating brain fog

  • Achieving metabolic flexibility to burn fat

  • Reducing irritability, mood instability, and eliminating "hangry" episodes

  • Increasing consciousness around food choices

  • Improving digestion

  • Eliminating sugar dependence

  • Decreasing joint and muscle aches, stiffness, and other symptoms of inflammation and possible autoimmunity

  • Improving flexibility and mobility


  • Discovering food sensitivities.

  • Reversing metabolic dysfunction and insulin-resistance, the precursor to type 2 diabetes and many other chronic conditions, including fatty liver.  Now, more than ever,  it is important to restore metabolic health.

  • Reducing or getting off medications for high blood pressure, blood sugar control, mood instability, insomnia, headaches, acid reflux, back and joint pains, hormone imbalances, and more.

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What's unique about the WILDFIT® methodology, and what are some reasons to work with an independent certified WILDFIT® Coach?

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"Let food be thy medicine and medicine be thy food"


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7127 Hollister Ave-Suite25A-194

Goleta, CA 93117



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